Can someone please assist me in creating a powerpoint presentation on this assignment?

I have attached the professors template for the ppt and my paper from last week for reference.

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map.

Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.

Create an 8- to 10-slide Microsoft PowerPoint presentation with notes including the following:

• Develop a Summary slide.
• Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).
• Identify a Perceptual map.
• Explain the Map placement.
• Identify your references.

Format your assignment consistent with APA guidelines.

Page 1 of 6 Elements of a Marketing Plan Shirley Torres MKT/421 Professor: Tom O'Brien March 5, 2016 Page 2 of 6 Elements of a Marketing Plan Companies are businesses and organizations that are able to grow based on their availability and investment resources and the environmental factors that call for the closing of any gaps while unveiling new products that will meet the demands or at least some of the demands of their customers. \"Other environmental factors, however, influences the growth and development of these companies and most firms in the world today have contributed their success to the environmental factors that majorly provided a small opportunity that has seen them rise and grow to their current worth today\" (Voiculet, Belu, Parpandel, & Rizea, October 2010). With this being said we need to remember that there have been other internal factors with organizations that have been large contributors to the growth, development, and success of some agencies while others have been able to develop through environmental considerations as low strengths. Equity Bank and Geek Squad Equity Bank Limited is a well-known and large organization that operates within the banking industry providing normal day to day banking services as well as providing corporate social activities. The need to enter into the banking sector, the history of the company is able to demonstrate a true contribution to the environmental factors that have pushed the founders to start this organizations. The other internal factors of the original founders of this company, there are other significant environmental factors which the company owes their success too. The history of the bank explains that the organizations was started in order to act as a solution to strict banking regulations. During this timeframe people feared the cost of owning items such as bank accounts due to the tight regulations that were involved. Page 3 of 6 Changes in the company's purchasing habits have changed over time due to the changes and advancements in technology. People can now do online banking and never step foot into the bank itself. We can pay bills, transfer funds, order checks dispute transactions, check balances, make deposits from our smartphones, and set up auto bill pay all online. \"These advancements have attracted lot of customers with changing the purchasing patterns of the clients in the recent year\" (Holsapplea & Joshi, 2000). These improvements are a result to the change in technology which in turns stimulates the adoption by other companies. This company has witnessed many environmental trends since they were founded. Social, economic, technology, competitive, and regulatory trends are taking place due to the nature of our environment and people. Social trends will involve changes within our populations and the relationship concerning the company. A company need to be able to enable people in order transact and access their accounts anytime and anyplace. Transactions can be conducted online rather than inside the local branch which translates to the social life patterns of the customers. Economically, the company has been able to enable their customers to withdraw their accounts to a zero balance, making it more affordable for all levels of people to have an account. The interest rates are somewhat small, which makes it easier for people to use them regardless of the economic status at the time. Technology has allowed customers to conduct their transactions thru the mobile phones as well as being able to have a paperless option. With offering paperless options indicates that technology has gone even one step further and is working towards making transactions less complicated and more appealing to their customers. \"Regarding competitiveness, the company is operating in a competitive industry which requires innovations so as to become outstanding and distinct in the industry\" (Fairfield, Harmon, & Behson, 2011). The introduction of the online banking and transactions has been due to competition which calls Page 4 of 6 for change. In regards to regulations the industry is associated with a particular guideline that is provided by law and as long as the company adheres to these rules put in place they will have a much easier time running a business and less likely to have any legal issues. Equity Bank Limited operates within their boundaries that have been provided by the banking industry and have experienced growth and development bringing them to the level they currently are. Differentiation strategies are the tricks used from different competitors in many different types of organizations and industries. \"Every organization adopts particular differentiation strategies so as to win larger markets and dominate its competitors for the purpose of profitability and successful operations\" (Bajwa & Ross, 2002). Equity Bank Limited in more recent years has managed to come up with a unique transaction method through the introduction of a sim card that would enable the customers to use during all their transactions for the company. \"This strategy is unique and has never been utilized by any other organization in the same industry and, therefore, likely to benefit the company in future enhancing more profits through customer based expansion\" (DeTienne & Koberg, November 2002). From the Geek Squad Case study, it is obvious that as the environmental factors change companies should have specific measure in place for them to change as well in order to keep up with the environment. With the Geek Squad partnering up with Best Buy they are able to open themselves up to a larger market increasing their operations in order to provide more services to more customers accomplishing a larger growth within the organization. It is evident that these changes in the environmental conditions are not always harmful to a business and sometimes can become an advantage to an organization with a whole new level of exploitation. A recommendation for Geek Squad would be to start marketing in different countries and extend their services to consulting with different items, education, and other related services that Page 5 of 6 might meet a customer's needs. With extending their services they would be able to expand their organization to a much broader customer service network. Conclusion The effects of environmental factors on organizations are imperative to a business as far as the organizations development process goes. This will create additional innovation and enable a company to continue growing, developing, and stay successful. A company should invest in the interests of their customers considering it is the customers that will continue to help them grow and remain successful. The success of any company is going to be based on the size of their customer base and it is the customers that will continue to return to that business when the services they are looking for are being provided. References: Page 6 of 6 Bajwa, D. S., & Ross, S. C. (2002). Factors influencing the Adoption and Implementation of Organizational Intranets. Journal of Management and Social sciences, 7. DeTienne, D. R., & Koberg, C. S. (November 2002). The Impact of Environmental and Organizational Factors on Discontinuous Innovation Within High-Technology Industries. IEEE Transactions on Engineering Management Journal, 13. Fairfield, K., Harmon, J., & Behson, S. (2011). Influences on the Organizational Implementation of Sustainability: An Integrative Model. Organization Management Journal, 43. Holsapplea, C., & Joshi, K. (2000). An Investigation of Factors that Influence the Management of Knowledge in Organizations. Journal of Strategic Information Systems, 27. Voiculet, A., Belu, N., Parpandel, D. E., & Rizea, I. C. (October 2010). The Impact of External Environment on Organizational Development Strategy. Journal of Business Management , 5. Perceptual Map for [Product] Positioning for [product] [Name] Positioning Presentation MKT/421 WKe Faculty: [Name] 03/13/16 Name 1 Perceptual Map for [Product] Introduction Presentations need the same document elements as a paper, including an introduction, conclusion, and header elements. Tips for preparing a good introduction Capture your audience's attention with a \"hook.\" Indicate what the presentation is about. Explain how you will approach the topic. Refer to the 5-paragraph tutorial from Writing Wizards in the Tutorials & Guides section of the Center for Writing Excellence for more information about writing introductions. 03/13/16 Name 2 Perceptual Map for [Product] Definitions Use this section to define the basic concepts you will cover in the presentation to lay a foundation that will support your analysis and recommendations. Key sources include: Chapter 9 of Kerin, Roger A., Hartley, Steven W., & Rudelius, W. (2015). Marketing, 12th ed. McGraw-Hill Education. New York: NY. Key concepts to explore Positioning Competitive analysis SWOT analysis Perceptual mapping Make sure you cite your sources on your slides and in the Speaker's Notes Meet academic standards Enhance the credibility of your analysis and recommendations 03/13/16 Name 3 Perceptual Map for [Product] Perceptual mapping Define perceptual mapping. Explain the process of perceptual mapping. Explain how you will apply this process to create the perceptual map for your product. Identify the two product attributes you will use to compare competing products. Explain why you selected those attributes. List the key competitors in the product category. Allocate scores for each product using the attributes you selected. Cite your sources. 03/13/16 Name 4 Perceptual Map for [Product] [EXAMPLE: DELETE THIS SLIDE] Perceptual map to reposition Milk Chug for adults Jim Beam Latte Red Bull Age: Child or Adult Nestea XYZ OJ Milk Chug Muscle Milk Instructions: Using the \"Text Box\" icon, place the name of each product where customers perceive it in comparison to others V8 Hershey's Kool Aid Nesquik Nutrition: Low to high (Kerin, Hartley, & Rudelius, 2015, pg. 241-242; Dawar & Bagga, 2015) 03/13/16 Name 5 Perceptual Map for [Product] Perceptual map for [product] Attribute 1 Attribute 2 03/13/16 Name 6 Perceptual Map for [Product] Analysis Explain the placement of each competitor. Based on your analysis, make recommendations for positioning your product using one of the approaches explained in Chapter 9 of Kerrin, Hartley, & Rudelius (2015). Head-to-head Differentiation From your analysis, what is the positioning statement that emerges? Tips: Kerrin, Hartley, & Rudelius (2015), pg. 242 includes a sample analysis and perceptual map that positions a chocolate milk product for adults. Use this as a model for the analysis of your product. 03/13/16 Name 7 Perceptual Map for [Product] Conclusion Consider the conclusion like the closing argument in a jury trial. Summarize key concepts as \"proof\" to support your analysis and recommendations. Summarize what you have intended to communicate in the presentation. Leave the audience with a final thought or challenge. 03/13/16 Name 8 Perceptual Map for [Product] References cited Use at least 3 references to course material to support your marketing concepts and recommendations. The assignment provides two: Dawar, N., & Bagga, C. K. (2015). A Better Way to Map Brand Strategy. Harvard Business Review, 93(6), 90-97. Kerin, Roger A., Hartley, Steven W., & Rudelius, W. (2015). Marketing, 12th ed. McGraw-Hill Education. New York: NY. Cite the sources you used to get information about the products you selected. Possible sources include: Company website SWOT database in the library For the purposes of this and other assignments in the course, your client (me) requires that you develop your deliverables using APA style and attributions Your organizations and clients will likely have their own styles they require you to use; so, get in the habit of learning and applying specific styles for each situation. 03/13/16 Name 9 Perceptual Map for [Product] Presentation tips When you finish your slides, record your presentation using the \"Record Slide Show\" feature under the \"Slide Show\" tab. Record your slide show in PowerPoint> Include your presentation script in the Speaker's Notes for each slide. To edit the Master Slide elements: View > Master View > Slide Master Edit the name, title, and background elements as necessary. You're welcome to apply your own creative flare to the slides; but, focus on the content and substance. don't waste too much time on fluff Always design within the Microsoft framework; if you find yourself doing things manually, you're likely doing things wrong Make sure you delete the instructions. 03/13/16 Name 10