Question
Can someone please help me with this. Using the information provided, please develop a precise expectation (i.e., using the detailed or disaggregated data provided) for
Can someone please help me with this.
Using the information provided, please develop a precise expectation (i.e., using the detailed or disaggregated data provided) for ticket revenues for the 2014 fiscal year.
Here is the information the staff person gathered from the records of the client, Tickets R Us, and prior-year audit files:
2014 Park Attendance (all games)
Total park attendance 516,783
2014 Number of Games
Weekday games 44
Weekend games 28
Information from prior-year audit files indicates a similar number of home games in total, although in the prior year there were 26 weekend games. The audit file indicates that average per-game attendance for weekend games was 20% higher than average per-game attendance for weekday games.
2014 Per-Game Ticket Prices
Club seats$ 12
Box seats$ 10
General seats: Adult$6
Child (Senior Citizens)$4
Comparison of 2013 ticket prices to 2014 ticket prices reveals an average increase of 9% between the two years.
Sales Mix Weekday Weekend
Club seats 25% 26%
Box seats 30% 29%
General seats:
Adult 23% 24%
Child (Senior Citizens) 22% 21%
Information from prior-year audit files shows that sales mix has remained fairly constant over the last several years.
2014 Promotions: Number of Games
Weekday 8
Weekend 9
Information from prior-year audit files shows that attendance generally increases by 15% when there is a promotion (e.g., free baseball cap, poster, or special entertainment). In the prior year there were only 15 total promotional days.
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