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Can someone provide a clear description of why the SMART ( Social Marketing Assessment Response Tool ) model presented is the best one for the
Can someone provide a clear description of why the SMART (Social Marketing Assessment Response Tool) model presented is the best one for the identified problem (obesity/childhood obesity) for program planning. Please a minimum of 100-150 words. Thanks!! Below is a picture describing the SMART Model. Please try not to copy and paste from another website, no Plagiarism. Thank you again!
As displayed ing planning models, the composed of Phases 2 through 4, directs planner phases seek to understand consumers before interventions are Droad understand the consumers who will be the recipients of a program and its interventions. These are developed or implemente Though these phases (2-4) are displayed in linear fashion, and for clarity will be described in sequence, they are typically performed simultaneously with members of the pretty population The SMART Model BOX 3.6 Phase 1: Preliminary Planning Identify a health problem and name it in terms of behavior Develop general goals Outline preliminary plans for evaluation Project program costs Highlights Phase 5: Develop Interventions, Materials, and Pretest Develop program interventions and materials using information collected in consumer, market, and channel analyses . Interpret the marketing mix into a strategy that represents exchange and societal good . Pretest and refine the program Phase 2: Consumer Analysis Segment and identify the priority population Identify formative research methods Identify consumer wants, needs, and preferences Develop preliminary ideas for preferred interventions Phase 6: Implementation Communicate with partners and clarify involvement Activate communication and distribution strategies Document procedures and compare progress to timelines Refine the program Phase 3: Market Analysis Establish and define the market mix (4Ps) Assess the market to identify competitors (behaviors, messages, programs, etc.), allies (support systems, resources, etc.), and partners Phase 4: Channel Analysis Identify appropriate communication messages, strategies, and channels Assess options for program distribution Identify communication roles for program partners Determine how channels should be used Phase 7: Evaluation Assess the degree to which the priority population is receiving the program Assess the immediate impact on the priority population and refine the program as necessary Ensure that program delivery is consistent with established protocol Analyze changes in the priority population Source: Adapted from Walsh et al. (1993) by Neiger & Thackeray (1996)Step by Step Solution
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