CAN THESE QUESTIONS BE VERIFIED? THEY ARE SHOWING AS INCORRECT.

1. As part of strategic choice, there are three key levels of strategy to consider. This excludes the following:

Where to complete

How to compete

Who the competitors are

Which investment vehicle to use

Company W makes motor vehicles. Several years ago, W restructured its value chain to significantly reduce production costs and improve quality.

This was in response to similar activities by W's major rivals.

Because of this, W has been able to maintain its prices at a similar level to those of its competitors, while continuing to produce a wide range of cars that are tailored to a variety of market segments.

2. W has recently decided to undertake a significant investment in advertising, as it feels that its brand is one of the most recognised in the market. W wishes to further increase the desirability of its brand, which it feels could allow it to raise its prices slightly in the coming year, while still maintaining its overall sales volume.

According to Porter's generic strategies model, W's current approach to its market is an example of:

Cost leadership

Focus

Stuck in the middle

Differentiation

Question 3:

You have been given the following data regarding four products currently sold by company YX: Revenue - total Revenue - Market share of market (Sm) largest competitor Categorise each product using the following BCG matrix and respond to the subsequent question: Stars Question marks Cash cows Where would you place Wallops? 0 Stars. 0 Question marks. 0 Cash cows. 0 Dogs. Consider the following diagram of Ansoff's matrix: Market New Existing New A Product Existing B Which of the following strategies is located in quadrant B on the above diagram? O Market penetration O Product development O Diversification O Market development