Can you Answer RQ#1-7 and Also Answer 1-10

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Recently research showed that *Running is the largest of the athletic footwear categories, but remains bifurcated. Total running sales are up in the low-singles; however, performance running (80 percent of the category) is down in the high-singles, while lifestyle running grew more than 40 percent for the year so far. Most of the major brands in performance running have struggled, with Adidas being a standout exception. We can expect lifestyle running to continue to expand\" (Powell, 2016). With overall decline in athletic shoes, Dicks is looking to improve its sales in the category. Research Objectives & Questions Objective: Conduct marketing research in order to help Dicks improve customer satisfaction and increase loyalty. This will ultimately enable us to gain insights to make recommendations to improve sales. Answering the following research questions will enable use address Dicks challenge. . What aspects are the lowest rated of DSG products and service? . Overall, how satisfied are consumers with their DSG experience? . How often do most of DSG's consumers run? . Is there a difference between consumers' sex and their likelihood to purchase? . Is the likelihood of retuming to the store different based on consumers' sex? . Does how often do you run per week influence customers satisfaction with product variety and variety of brands? . Which aspects of the customer experience relate to overall likelihood of returning to the store? Target Population This research was conducted using the target population of people living an active lifestyle, who are current or previous customers at Dicks. Research Design The following research was conducted: Surveys were conducted between March 30 and April 20 in the Oceanside and Pacific Beach locations during store hours. The number of customers were determined using statistical methods. Convenience sampling was used in order to have access to the largest number of customers possible. Surveys were seli-administered and conducted by students in the Marketing Research class. Results (Answer these questions RQ1-7) RQ1. What aspects are the lowest rated of DSG products and service? RQ2 Overall, how satisfied are consumers with their DSG experience? RQ3. How often do most of DSG's consumers run? RQA4. Is there a difference between consumers' sex and their likelihood to purchase? RQ5. Is the likelihood of returning to the store different based on consumers' sex? RQ6. Does how often do you run per week influence customers satisfaction with product variety and variety of brands? RQ7. Which aspects of the customer experience relate to overall likelihood of retuming to the store? Appendix: Customer Survey (Answer these questions 1-10) Background Information 1. How often do you run per week? (select one) 1-2 days 3-4 days 5-6 days Every day 2. Have you shopped at Dicks Shoe Department before? Yes No 3. Did you make a purchase today? Yes No Overall Experience 4. Did the staff have the ability to help you get the product you needed? Yes No 5. Please rate your experience with the following aspects of Dicks Shoe Department. (Circle one number for each that best fits your experience) 6. Not Very Poor Poor Neutral Good Very Good Factors Applicable a. Availability of sizes 2 4 N/A b. Variety of Brands 1 2 4 5 N/A c. Shoe color choices 1 5 N/A d. Pace of Service 1 2 3 4 5 N/A e. Cleanliness 2 3 5 N/A f. Quality of service 1 2 5 N/A g. Fitting process 1 N/A h. Knowledgeable Staff 1 N/A i. Friendliness of Staff N/A j. Prices N/A k. Overall Experience N/A 1 5 a co ca ca ca ca ca co co CO CO CO CO Satisfaction a. Atmosphere N/A b. Knowledgeable Staff N/A c. Personalized Service N/A d. Brands Offered N/A e. Product Variety N/A f. Size Availability N/A g. Store Location 4 5 N/A h. Quick Service 3 5 N/A 7. How likely are you to return to Dicks Shoe Department? Very Unlikely Unlikely Maybe Likely Very Likely 8. How likely are you to recommend Dicks Shoe Department to a friend/family? Very Unlikely Unlikely Maybe Likely Very Likely General Information 9. What is your age range? 13-18 19-24 25-30 31-36 37-42 43-49 50+ 10. What gender do you identify with? Male Female