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can you answer the 5 quetions please 1. Layout a standard consumer purchase decision process (75-150 words). 2. Microsoft Corp (MSFT) has made over $300
can you answer the 5 quetions please
1. Layout a standard "consumer purchase decision process" (75-150 words). 2. Microsoft Corp (MSFT) has made over $300 million investment in Barnes & Noble Inc.'s (BKS) Nook digital-book business and college-texts unit in a move that helps value the prized Nook business. MSFT and BKS are planning to launch a new national advertising campaign for the Nook. How will you evaluate the effectiveness of this ad campaign (75-150 words)? 3. Highlight different marketing objectives at each stage of a typical product life cycle (75-150 words) 4. According to the video case "Budweiser Line Extension," what product strategy did Anheuser-Busch adopt in response to the overall beer consumption decline in the U.S. market (75-150 words)? 5. Present a specific example of "horizontal channel conflict" (75-150 words) Step by Step Solution
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