Can you answer the following questions with 3 scholarly response? What is your assessment of the Under Armour's performance downturn in North America that first appeared in the fourth quarter of 2016? Causes? Reason Does Under Armour have any resource strengths or competitive capabilities that qualify as a distinctive competence? What are the key elements of Under Armour's strategy? What recommendations and suggestions for managerial decision making or improvement would you make to Kevin Plank regarding the turnaround strategy put in place at Under Armour