Question
can you answer the questions of each chapter below: chap1:Understanding and activating network effects What are network effects and why do they lie at the
can you answer the questions of each chapter below:
chap1:Understanding and activating network effects
What are network effects and why do they lie at the heart of platforms?
Why is it important to map the network effects that are at play on the platform?
How can network effects be activated?
What is a 'positive feedback loop' and why should a platform aim at triggering it?
chap2:Co-creating value with platform users
What sort of value does a platform propose?
Why is it so important for a platform to formulate a compelling value proposition?
For whom should the value proposition of a platform be formulated?
Are existing value proposition canvasses adapted to platforms?
How many value propositions should be formulated: One or several?
chap3:Assessing a platform's competitive position
Why is the traditional competitive analysis illsuited for platforms?
How can we define a platform's competitors and complementors?
What is the difference between the rivals and the substitutes for a platform?
How does the Linkage Map fit into the competitive analysis of a platform?
How can network effects be turned into a competitive advantage?
What is a Minimum Viable Platform?
Which users should be attracted first to launch a platform?
How costly is it to attract a particular group of users?
Which launching tactics should be deployed in practice?
When is 'not being a platform' the best way to start a platform?
chap5:Monetizing a platform
Should all platform users be charged the same price?
Should users be charged to access the platform or to use it (or both)?
Why is it complex to determine how much platform users can be charged?
Apart from charging users, are there other ways to monetize a platform?
Should the platform regulate how sellers set prices for buyers?
chap6:Consolidating and growing a platform
How can a platform raise the overall level of trust between users?
What is 'platform leakage' and how can it be curbed?
Should rapid growth be an absolute goal?
What are the options to grow a platform?
How can the performance of a platform be measured?
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