can you answer this question for me please?

Similar factors typically affect all companies in an industry. Industry knowledge helps analysts understand the of a business (such as what are the largest cost elements in an industry) and the basic characteristics of the served by a company (such as how easy or difficult it is to pass rising costs through to customers). A company's relative within its industry could be analyzed by studying a company's level of market share (percentage of all sales in that market) and trend regarding market share. Understanding a company's might include examining how cost leadership and product differentiation are used by the major players in an industry. An analyst should consider how well a company has executed its strategy in the past, and decide how well they are likely they are to be strategically effective in the future