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can you check to see if these statements are correct: Results The 3 Hypothesis analysed will be tested through the IBM SPSS Statistics software. The

can you check to see if these statements are correct:

  1. Results

The 3 Hypothesis analysed will be tested through the IBM SPSS Statistics software. The Models displayed below will show that customers will have high levels of satisfaction when they are faced with warmth, competence and High-quality customer service. For this research study a multiple regression model was used to analysis the relationship between Warmth and competence in relation to High Quality customer service.

Predictor

DV: Student Staisfaction

Competence

0.377

Warmth

0.479

R Square

0.527

The Above table shows that the Multiple Regression table was the right choice for the analysis as there is a relationship between the two (P<.0.5). The Predictors from above show that both the employee did show high quality customer service ( R square 0.527). The results from Warmth (B = 0.830, p<.05) and competence (B = 0.819, p<0.5) shows that these concepts are both positive and significant as such H1 and H3 are supported by this model.

Predictor

DV: Customer Satisfaction

High-quality Customer Service

0.762

R Square

0.581

Analysing the table above it can be noted that there is a relationship between High-quality customer service and customer satisfaction. The relationship between the two is positive (B = 0.762, p<0.5) giving the conclusion that high-quality customer service in important for having positive customer satisfaction.

Looking at the findings from this report it can be determined that Employee Friendliness (B=0.377) is less important then employee competence ( B = 0.527), meaning that more time should be placed into employee competence over employee friendliness. However at the moment there is a serious lack of both aspects of the employees training due to the low levels of customer satisfaction that was recorded.

Furthermore, a serious relationship between high-quality customer service and overall customer satisfaction, meaning more training is to be done to have staff members that can offer high levels of customer support. The report is important as it shows that customers are more satisfied with there shopping experience when there is high levels of customer service, making it a direct relation to customer satisfaction.

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