Can you describe one of the five generic competitive strategies within the context of a real, current company and their product or service?

Your response can focus on any one of the five generic competitive strategies discussed in Chapter 5 of the textbook, Essentials of Strategic Management. Your task will be to take one of these five generic competitive strategies and discuss it within the context of a real organization and one of their current product or service offerings. Why did you pick this company and their product or service as an example of that generic competitive strategy? Further, what has the impact of the COVID-19 pandemic been on this company's operations and strategy?