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can you do a summary of this Studies to purchase Study 8 - Segment Media Preferences Study 9 - Market Forecast Study 14 - Product
can you do a summary of this
Studies to purchase | ||
Study 8 - Segment Media Preferences | ||
Study 9 - Market Forecast | ||
Study 14 - Product Attribute Perceptions | ||
Study 15 - Attribute Importance by Segement | ||
Study 17 - Perceptual Map | ||
Cost: | $466 | k |
Salesforce | ||
Increase each by 4 | ||
Increase to 50% | ||
Cost: | $2,908 | k |
Products | ||||||
Market Study 8: Segment Media Preferences | ||||||
Run Name: UMLF21084-W1 | ||||||
Market: Devices | ||||||
Period: 3 | Daibi | Danil | David - 2/3 | |||
Info. Sources | Alpha | Beta | Gamma | Delta | Epsilon | |
NewsPap | 7 | 13 | 11 | 11 | 14 | 12 |
Radio | 9 | 7 | 25 | 20 | 21 | 16 |
Journals | 42 | 31 | 24 | 19 | 16 | 27.5 |
Dmail | 9 | 15 | 18 | 25 | 38 | 16.5 |
Internet | 33 | 34 | 22 | 25 | 11 | 28 |
Danil | ||||||
Price | No change | |||||
Production | 120k | Expected increase of 31k between segments 4 and 5 | ||||
Sold out at 106k | ||||||
Assume other teams will start going to STAR | ||||||
Advertising | 1650 | Keep as is | ||||
Perceptual Shifts | ||||||
Weight | Right | |||||
Complex | Right | |||||
Freq | 3/5 left | Need to start shifting it towards 4 | ||||
Power | Left | |||||
Speed | Right | Need to start shifting it towards 4 | ||||
Daibi | ||||||
Price | No change | |||||
Production | 65k | Expected decrease of 7 in segment 1 | ||||
Sold 75k and have 10k in inventory | ||||||
Decreased advertising by 500k | ||||||
Advertising | 550 | |||||
Perceptual Shifts | ||||||
Weight | Right | |||||
Complex | Right | |||||
Freq | Left | |||||
Power | Left | |||||
Speed | 1/5 right | |||||
David | ||||||
Price | No change | |||||
Production | 150k | Expected increase of 8 in segment 2 and 13 in segment 3 | ||||
Sold 138k | ||||||
Assume other teams will start going to STAR | ||||||
Decreased advertising by 300k | ||||||
Advertising | 2420 | |||||
Perceptual Shifts | ||||||
Weight | 1/5 left | |||||
Complex | 1/5 right | |||||
Freq | 2/5 left | |||||
Power | 3/5 right | |||||
Speed | No change | |||||
Total product cost | 4620 |
R&D | -focus on 5 | ||||
R&D2 - Devices | |||||
Expected price | 250 | Ideal for 5 is $231 | |||
Cost per unit | 97 | 120 | *Cost needs to be lower than Danil to make the R&D worth it | ||
Weight | 9.3 | 162 | Gross profit for Danil | ||
Complex | 67.4 | ||||
Freq | 63.9 | ||||
Power | 20 | ||||
Speed | 29.6 | ||||
R&D Cost | 3061 |
Total of above | $11,055 |
Budget | $11,450 |
Left over to allocate | $395 |
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