Can you help explain the findings and implications of the data identified in the EFE Matrix opportunities?
Opportunities Weight Rating Weighted Score 1 Nike has the potential to improve its labor policies to combat in this business field. Proactive approaches will lead to better brand image. Nike needs a specific strategic plan to move forward, in particular to revitalize its North American businesses 70,000 full 0.03 2 0.06 time employees. The biggest companies in the Athletic Shoe Stores Industry in the US Nike wholesales to customers ($23,078) and direct to consumers ($9,082). 2 In total, 127 footwear factories in 15 different nations supply Nike, with no single factory responsible for more than 8 percent of total footwear sales. Nike produces 97 percent of its products through 0.05 3 0.15 contractors in overseas markets, with Vietnam, China and Indonesia accounting for 44, 49, and 21 percent respectively. 3 Nike received a tax benefit in 2017 or either reduced a tax burden from 2016 helping to partially explain the larger jump in net income than in revenue. Overseas profit and revenues are 0.02 1 0.02 increasing. 4 During the fiscal year of 2019, Air Manufacturing Innovation "with facilities near Beaverton, Oregon and in St. Charles, Missouri, as well as independent contractors in China and Vietnam, were our 0.09 4 0.36 suppliers of the Air-Sole cushioning components used in footwear" Nike, Inc. 2019). 5 Nike will be able to increase its share of the worldwide footwear market by continuing to grow its base in those regions which have 0.09 4 0.36 documented higher growth rates. 6 The development of the product provides many opportunities for Nike. The brand is defended by its founder who believes that Nike is not just a fashion brand but people who wear Nike apparel do not just buy it to be interested in sport. Nike is a fashion brand 0.05 3 0.15 particularly in youth culture. That generates possibilities for itself. 7 Nike potential to produce items such as sport wear, sunglasses and jewelry is also open. These high-value products tend to have high 0.05 3 0.15 income associated with them. 8 The supply and production of Nike's products depend on independent manufacturers. The brand can either get a few of these or make some of its own for a more efficient and streamlined 0.05 3 0.15 supply chain (Business Strategy Hub, 2020). 9 The result of Nike's verbal weakness is that it makes an incredible chance to develop new ways of thinking about how our world is 0.09 0.36 varying - and thus to provide new tools to respond. 10 Make efforts to reduce the emissions caused by factors in the Nike production. Usage of waste in the making of shoes. 0.02 0.02 Primary Implications from EFEM (Opportunities)
