can you help me answer #6 #7 on General Motor for marketing class
Ping Plan Project The purpose of the project is to apply your understanding of the marketing concepts that you have will be exposed to in class. You will be assigned to a group, consisting of other classmates. Your group will develop a marketing plan for a company that is introducing a new existing product or service into the marketplace. This product or service must have a clearly defined market segment that is being targeted. To complete the assignment your group must do the following: - Submit a paper that includes the listed contents of a marketing plan Table of Contents 1. Executive Summary 2. Description of Company General motor 3. Strategic Plan/Focus 4. Situation Analysis 5. Market Product Focus 6. Marketing Program Strategy and Tactics 7. Financial Projections 8. Implementation Plan Paper should also include a discussion of the relevant issues associated with key elements (e.g., for your target market discuss why you chose this target; perhaps contrast it with other possible target markets, the size of the target, etc.). In other words, the plan should evidence your ability to apply course content. Present the marketing plan before the class. Each presentation will be no longer than 15 minutes with a question and answer session to follow. Each student must participate in the presentation . Please note that I deduct points for poor form (grammar, spelling, source citation), and will not grade a paper that is poorly written or does not properly credit sources. An example and explanation of a marketing plan may be found on pages 59-70 of your text book. Bibliography and footnotes/citations are expectedl. APA Format Ping Plan Project The purpose of the project is to apply your understanding of the marketing concepts that you have will be exposed to in class. You will be assigned to a group, consisting of other classmates. Your group will develop a marketing plan for a company that is introducing a new existing product or service into the marketplace. This product or service must have a clearly defined market segment that is being targeted. To complete the assignment your group must do the following: - Submit a paper that includes the listed contents of a marketing plan Table of Contents 1. Executive Summary 2. Description of Company General motor 3. Strategic Plan/Focus 4. Situation Analysis 5. Market Product Focus 6. Marketing Program Strategy and Tactics 7. Financial Projections 8. Implementation Plan Paper should also include a discussion of the relevant issues associated with key elements (e.g., for your target market discuss why you chose this target; perhaps contrast it with other possible target markets, the size of the target, etc.). In other words, the plan should evidence your ability to apply course content. Present the marketing plan before the class. Each presentation will be no longer than 15 minutes with a question and answer session to follow. Each student must participate in the presentation . Please note that I deduct points for poor form (grammar, spelling, source citation), and will not grade a paper that is poorly written or does not properly credit sources. An example and explanation of a marketing plan may be found on pages 59-70 of your text book. Bibliography and footnotes/citations are expectedl. APA Format
