1. Can you help me by describing each and giving me examples of the following below:

a) brand associations

b) brand personality

c) brand community

d) umbrella brands

e) house brands

f) brand extensions

g) co-branding

h) store brands

i) global brands.

2.Can you give me an example of how brand equity is determined and evaluated.

3.What are your three favorite brands in apparel purchase? Why are they your favorite brands? What are the three brands you would never use? Why?

4.Which brand personality best describes your current job, firm, or organization? Why? Is that the image your current job, firm, or organization should have? What would it take to change the personality to a potentially more desirable one?

Thank you in advance, this will help me study for my test