Can you help me with the media plan project of CHICK-FIL-A?

"you will make complete media plan, designing a schedule to most effectively achieve your goals.You will include your strategies which should address target segmentation, timing, geography, media weight, and competitive manuveurs.You will allocate the budget by specific vehicle choices and include the cost per unit for each recommended vehicle, the number of units and total schedule units and cost.You will provide this information in two forms - a detailed budget summary and a schedule flowchart.You plan schedule should be a reflection of the timing strategies you've already arrived at earlier in the planning process.

Your plan must also include a summary of audience deliveries and forecasted results.What is the reach/frequency for each vehicle and for your total plan?What anticipated sales, leads or increases in awareness/preference do you expect to achieve?Be sure to provide the methodology for how you will measure these results.

It should also include:

1.Market, Brand, Media and Messaging Overview (20 pts) - due Tues, March 30th

Your group will review research about the industry, the company, current shoppers, competition, and recent marketing activities including advertising, sales promotion, public relations, etc.

2. Target Audience Persona and Customer Journey (10 pts)- due Thurs, April 1st

Based on your research, what is the description of your target audience?Provide demographics, psychographics, product mindset and why you think this group is the best target for achieving your marketing objectives.Create a persona profile that brings your target to life, and allows media planners to better identify the right vehicles and environments for reaching them effectively.

3. Media Springboard and Media Selection Rationale (20 pts) - due Thurs, April 15th

You have completed the background research and analysis and will then synthesize your findings into a concise springboard or summary that will inform the media strategies you will include as part of your final presentation.They will also reinforce your media selection decisions.