Can you help me with these mcq's.

1. If you wanted to protect your brand by associating with a certain image or logo which form of intellectual property right would be most suitable?

• trademark
• patent
• copyright
• design right

2. According to the innovator's dilemma, where an incumbent firm makes an existing product and keeps updating it with incremental improvements, a new entrant with disruptive innovations would be expected to:

• nearly always win
• nearly always lose
• win only when they own patents
• be acquired by the larger firm in most cases

3. A disadvantage of the Transnational strategy is that:

• it is difficult to implement in practice
• that only focuses on local adaptation
• that it only focuses on global cost reduction
• that is mainly focused on exports

4.To create competitive advantage the Resource-based view considers an asset must be:

• valuable, rare, inimitable, organised
• valuable, rare, intellectual property, organised
• worth more than the input factors
• comparable to a competitors