Question
Can you help me with this case study analysis on MYMUESLI: NEW MARKETS FOR CUSTOMIZED BREAKFAST CEREAL? Questions: 1. In no more than one or
Can you help me with this case study analysis on MYMUESLI: NEW MARKETS FOR CUSTOMIZED BREAKFAST CEREAL?
Questions:
1. In no more than one or two sentences, state the problem (or decision) facing the company.
2. From what you learned about "External Environment", make a general environmental analysis for mymuesli by discussing how several of the broad general environmental factors could potentially impact the firm's business strategy -- choose only three (3) of these factors to discuss.
3. From what you learned about "External Environment", make an analysis of mymuesli's external environment (opportunities and threats) using the "5 Forces" framework. For each threat, categorize its severity as high, medium, or low.
4. From what you learned about "Internal Capabilities", make an analysis of mymuesli's internal environment (capabilities and resources, strengths and weaknesses) using the "VRIO" framework.
5. Which three countries would you recommend that mymuesli enter? Provide a rationale for your choices based on the data provided.
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