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Activity-Based Budget Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima. Forecast sales for next year are 15,120 for the Sleepeze, 11,730 for the Plushette, and 4,910 for the Ultima. Gene Dixon, vice president of sales, has provided the following Information: a. Salaries for his office (including himself at $67,900, a marketing research assistant at $44,200, and an administrative assistant at $27,500) are budgeted for $139,600 next year. . Depreciation on the offices and equipment is $22,950 per year. c. Office supplies and other expenses total $21,950 per year. 1. Advertising has been steady at $17,750 per year. However, the Ultima is a new product and will require extensive advertising to educate consumers on the unique features of this high-end mattress. Gene believes the company should spend 10 percent of first-year Ultima sales for a print and television campaign. e. Commissions on the Sleepeze and Plushette lines are 6 percent of sales. These commissions are paid to independent jobbers who sell the mattresses to retail stores. f. Last year, shipping for the Sleepeze and Plushette lines averaged $55 per unit sold. Gene expects the Ultima line to ship for $80 per unit sold since this model features a larger mattress. Suppose that Gene is considering three sales scenarios as follows: Pessimistic Expected Optimistic Price Quantity Price Quantity Price Quantity Sleepeze $173 12,420 $189 15,120 $189 17,780 Plushette 304 9,580 346 11,730 361 14,440 Ultima 900 2,220 980 4,910 1,150 4,910 Suppose Gene determines that next year's Sales Division activities include the following: Research-researching current and future conditions in the industry Shipping-arranging for shipping of mattresses and handling calls from purchasing agents at retail stores to trace shipments and correct errors Jobbers-coordinating the efforts of the independent jobbers who sell the mattresses O c ads-placing print and television ads for the Sleepeze and Plushette lines Ultima ads-choosing and working with the advertising agency on the Ultima account Office management-operating the Sales Division office The percentage of time spent by each employee of the Sales Division on each of the above activities is given in the following table: Research Administrative Gene Assistant Assistant Research 75% Shipping 35% 25% Jobbers 10 15 15 Basic ads 10 35 Ultima ads 30 5 Office management 20 Additional information is as follows: a. Depreciation on the office equipment belongs to the office management activity. b. Of the $21,950 for office supplies and other expenses, $4,600 can be assigned to telephone costs which can be split evenly between the shipping and jobbers' activities. An additional $2,800 per year is attributable to Internet connections and fees, and the bulk of these costs (85 percent) are assignable to research. The remainder is a cost of office management. All other office supplies and costs are assigned to the office management activity. Required: 1. Prepare an activity-based budget for next year by activity. Use the expected level of sales activity. If required, round answers to the nearest dollar. Olympus, Inc. Activity-Based Budget For Next Year Research: Shipping: Jobbers: Basic ads: 100 1000 100000 100 Ultima ads: Office management: O Total 2. On the basis of the budget prepared in Requirement 1, advise Gene regarding actions that might be taken to reduce expenses