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can you help with the last questions and check if my work is done correctly. 55 Industry Unit Model 2016 2017 2018 2019 CAGR 56

can you help with the last questions and check if my work is done correctly.

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55 Industry Unit Model 2016 2017 2018 2019 CAGR 56 Estimated Total Market Size in Units 650 748 860 989 15% Growth Rate 15% 15% 15% Estimated Percent Direct 33% 48% 58% 20% Direct Market Size in Units 217 299 413 569 Retail Market Size in Units 433 449 447 Com pan Company Unit Models 2016 2017 2019 CAGR 2016 2017 2019 CAGR Estimated Direct Market Share 50% 45% 35% -1 1% 50% 55% 60% 65% 9% Estimated Retail Market Share 70% 75% 809 85% 30% 25% 20% 15% -21% Direct Units Sold 108 135 165 23% 108 164 248 370 51% Retail Units Sold 336 358 356 130 112 89 -22% Total Units Sold 412 471 523 556 11% 238 277 337 22% 0% 0 Revenues Model 2016 2017 2018 2019 AGR 2016 2017 2018 2019 CAGR 200 200 20 200 0% 190 180 170 160 72 Price to Retailers 0% 125 125 0% 73 21,667 26,910 33,010 39,859 23% 42% 74 Retail Revenues 37,917 42,047 44,701 44,535 16,250 14,016 11,175 7,859 -22% 75 Total Revenues 68,957 84,394 12% 36,833 43,617 67,078 22% 76 77,710 77 78 Gross Profit Model 2016 2017 2018 2019 CAGR 2016 2017 2018 2019 CAGR 79 Unit Cost 100 100 100 100 0% 111 111 0% 80 81 Direct Cost of Revenues 10,833 16,505 19,930 23% 51% Retail Cost of Revenues 30,333 33,638 35,760 35,628 14,444 12,458 -22% 82 Direct Gross Profit 13,455 3% 28% 83 Retail Gross Profit 8,409 8,907 6% 1,806 1,557 1,242 -22% 84 Total Gross Profit 18,417 28,837 16% 10,352 18,968 22% 85 12,886 86 EBIT (Operating Profit) Model 2016 2017 2018 2019 CAGR 2016 2017 2019 87 2018 CAGR Direct SG&A Percent 10% 10% 10% 10% 0% 10% 10% 10% 88 Retail SG&A Percent 5% 5% 5% 5% 5% 89 Direct SG&A 2,167 3,301 23% 5,922 42% 90 Retail SG&A ,235 813 701 559 393 -22% 91 Direct EBIT 14,270 17,703 6% 8,369 12,173 23% 92 5,705 993 857 683 -22% 93 94 Total EBIT 14,625 17,660 20,975 24,383 19% 7,481 9,225 11,053 12,653 19% 95 Use the model you have created to answer the following questions. 96 What was the CAGR of the overall market in units 97 98 99 What was the CAGR of the 'Direct Market Size in Units'? 100 101 102 What was the CAGR of the competitor's 'Total Revenues'? 103 104 105 What was the CAGR of the competitor's price to Direct? 106 108 What was the CAGR of the company's total EBIT 109 19% 110 Did either company earn the majority of profits in Direct sales. 112 113 114 What was the impact of the competitors aggressive pricing strategy? 115

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