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Can you help with this marketing international markets? Penetration to international markets In Puerto Rico, the coffee and agriculture industry has had a great boom

Can you help with this marketing international markets?

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Penetration to international markets In Puerto Rico, the coffee and agriculture industry has had a great boom in recent years. Every day there are more coffee shops, bakeries, street vendors and small restaurants specializing in coffee. The Starbucks company, founded in Seattle, Washington, in 1971, arrived in Puerto Rico at a time when people sought to maintain a loyalty to the native coffee of their country. Starbucks, even knowing this, managed to join Puerto Rico with more than 20 stores currently on the Island, and managed to create a great connection with customers, although they do not sell Puerto Rican coffee, as they offer international coffees. Instructions: In your opinion, how is the Starbucks company marketed in Puerto Rico? To answer the main question, you can consider the following: i. According to what was presented in the Starbucks Philosophy and Exporting Starbucks videos in Going Global: Secrets of Branding, what do you understand what Starbucks' strategy is to penetrate the Puerto Rican market? ii. How have you managed to captivate with your global customer-focused strategy? iii. What are your marketing and branding strategies to continue exploring the local Puerto Rican market

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