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Can you please describe the answer and give an example. Thanks Nestl introduced Butterfinger Peanut Butter Cups, and sales in the peanut butter chocolate candy

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Can you please describe the answer and give an example. Thanks
Nestl introduced Butterfinger Peanut Butter Cups, and sales in the peanut butter chocolate candy category increased. This is an 3 example of: Selected Answer Answers: competitive impact competitive impact. net impact on own margins. legitimization of competitors' offerings. category size impact

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