Can you please describe the answer and give an example. Thanks

Question 7 Oout of 10 points Estee Foods was the first US company to offer sugar-free candy and chocolates. For over half a century, the firm has targeted its sweets exclusively to the relatively small consumer segment of diabetics and those on sugar-restricted diets, eschewing opportunities to enter larger segments of the candy market. In terms of market position, Estee Foods is a market: Selected Answer:llwr. Answers leader. follower nicher challenger