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can you please help me with the choice matrix i strategy ryanair case study ( low fares airline always getting better i'm not

can you please help me with the choice matrix i strategy ryanair case study ( low fares airline " always getting better " i'm not sure if that one here is right or wrong i attached the table please verified and tell me if its right ?

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Choice Matrix Decision Criteria Option 1 (low cost Option 2 {middle cost Option 3 (high cost airlines} airlines} airlines} Must grow market share in Eu rope Must enter new 5 4 countries/cities Highly consistent Small changes Entry of a major Iow 5 cost operator Protability low Terrorist attacks no control over the risk Uses of existing strategy 5 3 Out side Europe Total score 28 25 23

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