can you review this my answer to this question.

1. IMC Mix: Public Relations (PR)

Provide a detailed description of Red Bull's public relations strategy, using the Red Bull Stratos program. Was this an effective PR strategy? Why or why not?

My answer:

"Public relations (PR) is the process of maintaining a favorable image and building beneficial relationships between an organization and the public communities, groups, and people it serves." (Lumen, principles of marketing). Red Bull's public relations strategy for the Stratos program was very effective. "Red Bull truly demonstrated the power of a fully integrated marketing plan. One that takes the consumer from the cradle to the grave."(Joel, M., 2012). They were able to stay true to their strategy of not advertising mainstream, by only having the broadcast available on their YouTube channel. The PR strategy was to not make this about Red Bull, it was about the event and bringing people together to watch and admire. Overall, the only thing that was on the broadcast other than the event was their brand and logo. The company did not put this event on television as they wanted to avoid other brands being advertised. Their PR strategy was effective as they were able to meet their objective of being interactive, building communities and that is proven in the statistics on who was watching. Cristopher Stanton published these stats in 2019, by stating that the event was broadcast in front of a global audience of millions who watched the mission live, and it received the highest number of live views on YouTube for that period.