Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Can you solve Q4 please? ASAP Q.3. Consumers often choose and use brands that have a brand personality consistent with their own actual self-concept, ideal

Can you solve Q4 please? ASAP
image text in transcribed
Q.3. Consumers often choose and use brands that have a brand personality consistent with their own actual self-concept, ideal self-concept, or others self-concept Create a flowchart for you/your family's recent consumer discretionary purchase (minimum two product/services) experiences in coherence with the consumer decision-making process stated in the textbook and what factors influenced your decisions. (Min 500words, K2) Q.4. In recent times. UAE residents spent more when they did their supermarket shopping online as compared to when they made their purchases at an outlet, according to Network International, the leading enabler of digital commerce across the Middle East and Africa (MEA). The payments company reports that the overall average transaction value (ATV) of an ccommerce vasket anvig JAE iesideins in 2020 was 40% girait chandrai oi poin uf saie (POS) transactions at supermarkets. The increase can be attributed to a shift in consumer behaviour following COVID-19 lockdown restrictions with safety concerns and convenience, prompting a growth in online and contactless purchases. Imagine, if you are working as Marketing manager for leading supermarket chain in UAE, consider this situation; develop the appropriate marketing strategies for enhancing the sales across the UAE. List the maximum suggestions relating to the marketing mix perspective, to increase customer footfall and profitability of the firm. (Min 500words, CSD3)

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Management Systems Audit Risk Mitigation

Authors: Mr Indulis L Svikis

1st Edition

B084DGQJJ5, 979-8607031909

More Books

Students also viewed these Accounting questions

Question

Verify the statement made in the remark following Example 10.2.

Answered: 1 week ago