Question
Can you tell me about strategic change at Comcast? The Strategic Change [In this section, describe a major strategicnot tacticalchange your organization is currently undergoing
Can you tell me about strategic change at Comcast?
The Strategic Change
[In this section, describe a major strategicnot tacticalchange your organization is currently undergoing or is about to begin. Be certain to choose a strategic change that has direct implications for your unit and for you personally, as this case study is intended to help you more effectively lead the change (even if the leadership you exercise is for your followers, among your peers, or of those above you, i.e., it is leadership "from below.") Explain why the change is a strategic one and why your organization is making the change (i.e., describe the current, unsustainable state of your organization). What forces are driving the change? (See Exhibit 1 in Chapter 2 of Kotter for a summary of forces.) Describe the desired future state of your organization the change is intended to achieve.]
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