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Can you think of an example of an informational ad? What information is provided, and how does it persuade consumers? Can you think of an
Can you think of an example of an informational ad? What information is provided, and how does it persuade consumers? Can you think of an example of a branding ad? What personality and attitude are attached to the product? How might those characteristics persuade consumers?
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Intellectual Property Law Text Cases And Materials
Authors: Tanya Aplin, Jennifer Davis
4th Edition
0198842872, 978-0198842873
