Canada's Wonderland, an amusement park, uses an integrated marketing communications program $($IMC$)$ to promote group travel to its theme parks because

Question $13$ options:

it is more concerned about frequency of attendance than geographic reach.

IMC is less expensive than other forms of promotion, such as public service announcements.

its strategy includes using all types of promotional activities that deliver a consistent message.

it does not want to reach any member of its target audience more than once to conserve resources.