Question
Canadian Outerwear is a manufacturer of apparel, currently has a 40% share of a 1 million unit market. The company has extensive customer knowledge,
Canadian Outerwear is a manufacturer of apparel, currently has a 40% share of a 1 million unit market. The company has extensive customer knowledge, as well as extensive competitor knowledge. The three largest competitors have market share of 5%, 10% and 15% respectively. The percentage cost of goods sold for Canadian Outerwear is 40%. The percentage COGS by its three largest competitors is 30%, 30% and 20%. What is the cost advantage index of Canadian Outerwear?
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