: Canadian Tire operates in an omni$-$channel environment striving to provide their customers with a seamless shopping experience whether in$-$store or on$-$line. Visually, merchandising is incredibly important to the shopping. Customers need to be able to walk down an aisle and find what they are looking for. But just as importantly, Canadian Tire wants customers to be inspired or surprised by almost every aisle that they walk down. In a digital space, that type of shopping experience is just as important. Customers need to be able to find the product and have the same level of inspiration and discovery as their in$-$store experience. Canadian Tire must determine how best to replicate the in$-$store shopping experience using both still and video formats in a digital space to satisfy both e$-$commerce and electronic catalogues while presenting over one hundred and twenty thousand different products.