Cannabis company has a problem, while people are buying their products, others see them in a negative light. Their reputation is falling - add to this a city council that doesn't understand the market and you can see what challenges are emerging:

• What strategies or marketing activities would you suggest they use to change people's feelings about them?
• What communications would you suggest to solve the evolving crisis and why?
• What model of marketing would help them to attract their company to the new location?