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Cannabis company has a problem, while people are buying their products, others see them in a negative light. Their reputation is falling - add to

Cannabis company has a problem, while people are buying their products, others see them in a negative light. Their reputation is falling - add to this a city council that doesn't understand the market and you can see what challenges are emerging:

  • What strategies or marketing activities would you suggest they use to change people's feelings about them?
  • What communications would you suggest to solve the evolving crisis and why?
  • What model of marketing would help them to attract their company to the new location?

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To improve their reputation and address the challenges the cannabis company could consider the following strategies 1 Education Campaigns Launch educational initiatives to inform the public about the ... blur-text-image
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