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Canon, a Japanese manufacturer of photographic equipment, decided against off - shoring and kept its manufacturing and new product development processes in Japan, which has
Canon, a Japanese manufacturer of photographic equipment, decided against offshoring and
kept its manufacturing and new product development processes in Japan, which has relatively
high labour costs. In contrast, GM headquartered in the United States, has joint venture with
Shanghai Auto Industry Corporation to produce Chevrolet in China. In GM said it sold more
cars and trucks in China than it did in the US for the first time in its year history. With the
mentioned cases:
i Discuss why these two companies chose different approaches to their offshoring and supply
chain strategies. marks
ii Discuss and compare the dimensions of quality between these two products.
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