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Capital Budgeting: In evaluating the Cayenne, what do you think Porsche needs to assume, regarding the substantial profit margins that exist in this market? Is
Capital Budgeting: In evaluating the Cayenne, what do you think Porsche needs to assume, regarding the substantial profit margins that exist in this market? Is it likely they will be maintained as the market becomes more competitive, or will Porsche be able to maintain the profit margin because of its image in the performance of the Cayenne?
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