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Capital One employs several intiatives to reinforce a customer's purchase decisions including incentives, customer-only websites and a welcome letter. These initiatives that Capital One takes
Capital One employs several intiatives to reinforce a customer's purchase decisions including incentives, customer-only websites and a welcome letter. These initiatives that Capital One takes on would be referred to as . a. Customer acquisition b. Customer retention c. Onboarding d. Customer experience e. Churn
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Hospitality Strategic Management Concepts And Cases
Authors: Cathy A Enz, Jeffrey S Harrison
2nd Edition
047008359X, 9780470083598
