Captive pricing describes strategies that lock the consumer into other or future purchases with the vendor, like cell phones that the phone is less expensive if you agree to a 2-year service commitment with that company, or a music service that only allows you to download songs if you are paying the monthly service fee. This type of pricing strategy is illegal. True False One of the biggest benefits to ICM approach is that marketing and brand communications can be communicated across various forums and interfaces- this has especially been beneficial with social media, online shopping and curb-side pickup options. True False ICM is... Out of touch with the new digital communications and has been abandoned by most marketing teams only applicable to international products or companies that must translate their marketing communications. an approach to coordinate communication efforts across a product or brand only applicable to Branding and never is communicated on the product or product line level