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Capturing data on where customers are flying and the ultimate destination of passengers who change carriers in hub cities in order to identify popular locations

Capturing data on where customers are flying and the ultimate destination of passengers who change carriers in hub cities in order to identify popular locations that are not serviced and check feasibility of adding routes to capture lost business is an example of a _____________ application.

a.

Business continuity
b.

Supply chain management
c.

Sales force automation
d.

Business Intelligence

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