Carbon Wise is an environmental consultant in the construction industry. Carbon Wise believes that achieving net-zero emissions in the housing sector requires addressing both Operational Emissions and Embodied Emissions at once. Carbon Wise offers holistic consulting services to reduce both Operational and Embodied Emissions. Their ideal customers are High-performance architects, High-performance builders, developers, and homeowners. Carbon Wise is trying to increase its sales. Question: 1. Describe the definition of Google ads. And how Carbon Wise can be benefited from using it. 2. Why do keywords have a significant impact on the performance and cost of Google ads? 3. Suggest five keywords for google ads that Carbon Wise can use. Act Go to