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Cardiac Science, a U . S . manufacturer of defibrillators, heart monitoring devices, and other medical - related devices, sells 8 5 percent of its

Cardiac Science, a U.S. manufacturer of defibrillators, heart monitoring devices, and other medical-related devices, sells 85 percent of its products outside the United States. It sells basically the same product to hospitals in London (UK), Tokyo (Japan), Pretoria South Africa), or Sydney (Australia). It uses the same marketing mix in all of its markets.Cardiac Science:it Teamssoft TeamstingscussionssplelaborationsO desires technological receptivity from country to countryO assumes cultural uniformity and lifestyle differences occur across culturalsettingsO uses global marketing standardizationO assumes language acceptance in each countryO is not concerned about media and messages used for intermational promotional efforts

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