Carefully and completely answer each of the questions below using the information as well as the data results. You are a researcher for a professional research firm.Your firm has won a contract to conduct a study for a technology publication. The editors of the publication would like to know their readers' thoughts on using smartphones for making and receiving payments, for redeeming coupons and as tickets to events. They would also like to know whether people are interested in using smartphones as digital wallets that store data from drivers' licenses, health insurance cards, and other cards.The editors have given you their readership database and 20 questions they would like to ask (See sample questions and results in graphics below). You know that it is too expensive to contact all the readers, so you need to determine a way to contact a representative sample of the entire readership population.

1. How Would You Do It? (20 points)

a. What sampling technique would you use to select the sample for the study? Why?

b. Will the technique you chose in part (a)give you a sample that is representative of the population?

c. Describe the method for collecting data d. Identify possible flaws or biases in your study.

2. Data Classification (20 points)

a. What type of data do you expect to collect: qualitative, quantitative or both? Why?

b. At what levels of measurement do you think the data in the study will be? Why?

c. Will the data collected for the study represent a population or a sample?

d. Will the numerical descriptions of the data be parameters or statistics?

3. How They Did It (10 points) When The Harris Poll did a similar study, they used an Internet survey

a. Describe some possible errors in collecting data by Internet surveys.

b. Compare your method for collecting data in Exercise 1 to this method.

When do you think smartphone How interested are you in being able to payments will replace payment card use your smartphone to make payments, transactions for a majority of purchases? rather than using cash or payment cards? Within the next year 2% Not at all sure 15% 1 year to less Very interested than 3 years 9% Never 10% 37% Not at all interested 3 years 4:4% to less than Somewhat 5 years interested 18% 18% 10 years or more 5 years to less than Not very interested 14% 10 years 14% 19% (Source: The Harris Poll)