Carefully read the following.

It is one (1) year since the strategic plan was implemented and, as the Operations Manager, you are reviewing the performance of the business against the performance indicators identified in the plan. Assume that the performance indicators identified in the strategic plan are as follows:

A 20% increase in total sales revenue.

International market identified, and exporting commenced. Sales to international markets to comprise 20% of total income.

Suitable alliance for marketing identified and 10% increase in sales attributed to alliance marketing.

Identify new products through review of competitors' web sites.

Data and comments from staff after 12 months from implementation of the strategic plan show:

Sales have increased from $550,000 to $800,000

Product now selling in Hong Kong and Singapore. Total international sales identified as $70,000.

No progress on alliance marketing as yet. No suitable partner identified.

No ideas for new products.

1. Write a report for management. The report should address:

a. Analyse and report on the data provided.

b. Comment on whether performance indicators have been achieved.

c. The student's report should show that total sales revenue has increased by more than 20% from the previous year: by 31.25%, in fact. However, international sales have not managed to achieve the 20% required. International sales account for only 8.75% of income.

d. Develop recommendations for the year ahead based on your evaluation as above, as well as required changes to the strategic plan.

e. Recommendations could be, for example, to identify new international markets and to broaden strategic plan information to include countries beyond South East Asia.

f. Recommendations could also be to consider other co-operative ventures, not alliance marketing and to conduct market research into new products that could be offered through focus groups.

g. As you have also been asked to evaluate the strategic planning process, research best practice strategic planning processes and report on whether the organisation achieved this with the first strategic plan development and what could be improved.