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Carefully read the Harvard Business School case study about the New Heritage Doll Company. Once you have read the case study, answer the following questions:

Carefully read the Harvard Business School case study about the New Heritage Doll Company. Once you have read the case study, answer the following questions:

Clearly identify which one of the following two projects appears to be the most promising venture, upon initial review:

o Expansion of the successful Match My Doll Clothing line

o Initiating a new Design Your Own Doll line

Offer three distinct and well-articulated reasons for your assessment.

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