Carhartt originally started as a workwear company. As workwear became more fashionable, Carhartt had an opportunity to expand their brand into a new market. However, the company originally rejected this opportunity. Consumer demand forced Carhartt to address a need in the "Street Wear". Unlike other companies, it still rejected entry into the "Street Wear", but did license its product to other companies. From an internal analysis perspective, Carhartt's product line may have value associated with its quality of clothing and its long history of providing work clothing. However, it's not rare and is easily imitated. So, how does the company remain relevant? For Salesforce.com, LLC (CRM), analyze the company from an internal perspective, you can use VRIO, Value Chain, or use the four factors of quality, innovation, customer responsiveness, and efficiency