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Carla is a dressmaker by trade. She's always hemmed and finished her clothing by hand, which is the longest part of the process. She went
Carla is a dressmaker by trade. She's always hemmed and finished her clothing by hand, which is the longest part of the process. She went to the Toronto Home Show and saw a demonstration of the Singer Serger It showed her that she could finish a hour job in minutes. Carla started thinking about all the wedding dresses that she could finish without working hour days. Carla is at which stage of the consumer decisionmaking process?
a Evaluation of alternatives
b Need recognition
c Postpurchase behaviour
d Information search
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