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Carla is a dressmaker by trade. She's always hemmed and finished her clothing by hand, which is the longest part of the process. She went

Carla is a dressmaker by trade. She's always hemmed and finished her clothing by hand, which is the longest part of the process. She went to the Toronto Home Show and saw a demonstration of the Singer Serger 2000. It showed her that she could finish a 4-hour job in 45 minutes. Carla started thinking about all the wedding dresses that she could finish without working 18-hour days. Carla is at which stage of the consumer decision-making process?
a. Evaluation of alternatives
b. Need recognition
c. Postpurchase behaviour
d. Information search

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