Carlos Ghosn and Renault Nissan: leading for global success

Course Content Areas

1. Hofstedes Dimensions.

2. Regional Economic Integration

3. Porters competitive strategies and Strategic Groups

4. Strategic alliances

5. Entering Foreign Markets

question

2. What is the nature of Nissan's international strategy? Is the firm following a primarily global strategy or a multi-domestic strategy? What advantages does Nissan derive from the particular strategy that it pursues? In what ways does Nissan demonstrate efficiency, flexibility, and learning?

3. Describe Nissan's organizational culture. What are the characteristics of Nissan's culture? In what ways has Carlos Ghosn contributed to Nissan's culture? Elaborate.

4. Global firms pursue a relatively centralized approach to international operations. What are the characteristics of the trend toward global integration of company operations? How does Nissan demonstrate these characteristics?