Carmex: Leveraging Facebook for Marketing Research While Carmex has been marketing lip balm since 1937, only recently has Carmex begun to focus on competition and growth. Carmex has used social media tools to support many of its growth initiatives including product line extension, international growth, new product development, and product line expansion Facebook provides Carmex with the uniq opportunity to research potential lip balm varieties in the United States by engaging with its target audience online. Marketing research is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions Marketing researchers collect information to help marketing manage reduce risk and improve their marketing decisions. There are five steps in the marketing research approach: (1) defining the problem. (2) developing the research plan, (3) collecting relevant information. (4) developing findings, (5) and taking marketing actions Carmex uses key Facebook meules such as "likes and engagement to keep up with the size and activity of Carmex's Facebook audience. In what stage of the marketing research approach would the Carmex manager determine the number of current Facebook likes and level of engagement activity? Multiple Choice Develop the research Set research objectives Conectiva formation Define the problem Develop the research plan. Set research objectives. O Collect relevant Information. Define the problem. Take marketing actions