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Carmex uses key Facebook metrics such as likes and engagement to keep up with the size and activity of Carmex's Facebook audience in what stage

Carmex uses key Facebook metrics such as "likes" and "engagement" to keep up with the size and activity of Carmex's Facebook audience in what stage of the marketing research approach would the Carmex manager determine the number of current Facebook likes and level of engagement activity?

Multiple Choice

A. Take marketing actions

B. Collect relevant information

C. Develop findings

D. Develop the research plan

E. Define the problem

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