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Carolina, the accountant for Duke Manufacturing, tells Jacob, who works in customer service for Duke, that their company s customer satisfaction rating predicts sales revenue

Carolina, the accountant for Duke Manufacturing, tells Jacob, who works in customer service for Duke, that their company

s customer satisfaction rating predicts sales revenue in dollars. Carolina

s comment indicates that the customer satisfaction rating is

.

a nonfinancial metric

.

a lagging indicator

.

both a leading and a lagging indicator

.

a leading indicator

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