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Carolyn has cancelled her Netflix subscription three times already. She felt that the Canadian version did not receive as many shows and options as the
Carolyn has cancelled her Netflix subscription three times already. She felt that the Canadian version did not receive as many shows and options as the American version of Netflix. Then she read the press release advising that Marvel's Black Panther would be released in Canada as part of Netflix's push for more streaming subscriptions in Canada. This was great news to Carolyn, as she didn't want to cancel again. Carolyn's quick decisions about cancelling a service is part of which individual buying factor?
a Exposure
b Perception
c Attitudes
d Needs
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