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[cars] A leading automaker conducts extensive market research to predict sales of its cars using historical sales data broken down by model, engine type, and
[cars] A leading automaker conducts extensive market research to predict sales of its cars using historical sales data broken down by model, engine type, and color level for the past 12 months. It changes the purchasing, production, and inventory plans based on expected growth according to the research. Which use of market research is exemplified by this situation? O demand forecasting O market tracking O segmentation O segmentation O new product testing
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